CLIENT
Tractor Bev Co.

PROJECT
Studio Shoot Art Direction & Styling

ROLE
Art Director

Tractor Beverage Co. is an organic drink brand known for its bold flavors and clean ingredients,and they needed content to match.

I led art direction across Tractor’s social and production initiatives, from developing evergreen content that educated audiences about the brand’s farm-to-flavor story to directing multi-day shoots that captured its bold, sun-soaked aesthetic. Every detail

was crafted to bring Tractor’s values and sensory appeal to life across platforms.

Savor the Sun

I led art direction and styling for Savor the Sun, a multi-day studio shoot inspired by Tractor’s farmer-owned roots and the journey behind each flavor. We built a lush, transportive visual world. Every setup was styled to evoke the feeling of sipping your way through paradise. From prop sourcing to scene composition, I crafted every detail to bring the brand’s sun-soaked story to life across photo and video.

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Evergreen

Beyond production shoots, I served as the art director leading the ideation and execution of social content that connected audiences to the brand’s mission and values. I worked closely with writers, strategists, and designers to shape a playful, human tone that made the brand feel approachable — a freedom not many clients allow.

Evergreen

Beyond production shoots, I served as the art director leading the ideation and execution of social content that connected audiences to the brand’s mission and values. I worked closely with writers, strategists, and designers to shape a playful, human tone that made the brand feel approachable — a freedom not many clients allow.