CLIENT
Spotify
PROJECT
Social Content
ROLE
Art Director
At Spotify, I’ve crafted engaging content for their global, audiobooks, and podcast units across Instagram and TikTok. As Art Director, I’ve led creative direction, redesigned repeatable formats like Podcast of the Week for higher engagement, and produced viral TikTok content reaching 1.2M views. My process blends social listening, trend analysis, and innovative execution to tell stories that resonate with audiences worldwide.
ART DIRECTION
A big part of my role as an art director is helping to tell stories through visuals. Spotify already has such a strong legacy, so one of the main goals was to honor that while also leaning into their new design direction.
Working on Spotify Audiobooks was a particularly fun challenge—it was a new space for the brand, and as a bookworm and writer myself, I felt right at home. I had a clear sense of the kind of visuals and tone that would resonate with fellow book lovers.
I work with a team of designers and copywriters to help bring my vision to life.
Global
Working on Spotify Global was genuinely fun, especially getting to create assets involving some of my favorite artists. It was exciting to bring new creative to life while following Spotify’s updated design direction.
I worked on a range of day-to-day assets that went live on the platform and socials, from chart posts and announcements to funny, reactive content. One of the best parts was working on features the app was rolling out. We had dedicated campaigns to highlight tools like Duelists, AI Playlists, and the in-app cover art designer. It was a fun creative challenge figuring out how to make these features resonate with everyday music lovers.
Podcasts and Audiobooks
Since podcasts and audiobooks were new avenues for the brand, it was exciting to explore how to present this type of content to audiences in a fresh, engaging way.
I worked on a variety of projects, including cross-brand partnerships like the campaign for Netflix’s Bridgerton season premiere, book launches, and talent shot-lists.
I also collaborated closely with designers to build templates from scratch. These templates eventually became part of the brand book and are now used internationally across Spotify’s various markets.
While I was heavily involved in the concepting, it was also fun to play around with motion graphics and explore ways to bring ideas to life visually.
