CLIENT
Klarna
PROJECT
Social Content & Campaign Direction
ROLE
Art Direction Graphic Design
Klarna is a global payments brand known for its bold, design-forward approach to shopping.
As part of Klarna USA’s creative team, I helped shape the visual direction of key social campaigns to grow brand recognition in the US market. I led the creative refresh of series like Merchant Round-Up Stories and The Desire Series, optimized Smooothest of the Week for engagement, and brought Klarna’s playful aesthetic into in-feed content like Good Looks of the Week. From concepting to final delivery, each project reflected a distinct, design-forward take on shopping culture.
The Desire Series
In an effort to create visuals that resonated with Klarna’s visionary audience, we created the Desire Series; a set of Instagram Stories, in which we presented Klarna objects in uniquely created art.
The Klarna team saw a natural fit with 3D artist, Peter Tarka. We reached out to him, and had him design 3 paradise spaces for us. Each room including objects that were available through Klarna.
Artist Spotlight
Instagram Stories, which tied into the Desire Series. These stories linked out to exclusive interviews.
MERCHANT ROUND-UPS
MRUs are weekly story sets meant to highlight either a specific Klarna merchant, or a themed collection of items available through Klarna merchants. One of my first tasks after joining the Klarna team was to redesign the MRUs, as client was not a fan of the manner in which the branded shapes were worked into the original design (below).
SMOOTHEST OF THE WEEK
Smooothest of the Week (SOTW) is a weekly series, where Klarna keeps a pulse on the latest trends and the interests of its users. After 6 months of testing and learning from the SOTW series, the team looked grow engagement even further by optimizing our series based on what we have seen our audience react to.
