AMAZON HOME
CLIENT
Amazon Home
PROJECT
Social Content Production
ROLE
Art Director
Photo Editor
Creative Direction
Amazon Home sought to establish itself as a leader in home décor trends through timely, social-first content. As Art Director, I oversaw pre-production from concept to execution-developing mood boards, storyboards, and directing shoots. The resulting content performed strongly and helped position Amazon Home as a go-to source for quality, on-trend home products.
Social-First
Amazon Home tapped Movement Strategy to create social-first content that would live on TikTok, Instagram Reels, and Stories - with the added goal of repurposing assets for the Amazon storefront.
Each month, we worked around four editorial themes. For every theme, our deliverables included:
1 TikTok / Instagram Reel
1 Instagram Story
A set of product photos that could be used across social and e-commerce
My ROLE
As the Art Director on the account, I led pre-production and creative execution from start to finish. This included:
Building mood boards and visual direction
Analyzing social trends and existing product content
Storyboarding and directing product + video shoots
On the Pulse
Before partnering with us, Amazon Home operated on a three-month lag between production and posts, making trends irrelevant by launch.
With our Speed to Social model, we shortened that window and created content that responded to real-time décor trends, TikTok sounds, and platform-native formats.
Video
Photography
