CLIENT
AMAZON FRESH
PROJECT
Photo and Video Production Social Content
ROLE
Art Director
Amazon Fresh asked Movement Strategy to help define their social voice and bring the brand to life across platforms. I contributed to content strategy, production shoots, and collaborated closely with photographers and talent to create scroll-stopping visuals. From in-store captures to original campaigns, our work helped position Amazon Fresh as a fresh, relatable brand for every kind of grocery run.
Content
Production
To boost engagement on Instagram Stories, we created interactive, food-driven concepts that felt fresh and native to the platform. I led the visual planning for shoots like this kebab series by building detailed shot lists that outlined each frame’s angle, lighting, color palette, and product styling. Every element was intentional, from the arrangement of ingredients to the tone of the props and surfaces. This hands-on approach helped us bring the concept to life in a way that felt both polished and playful.
Bringing Grocery
to the Feed
I was part of the team that launched Amazon Fresh on TikTok, helping define its voice and grow the account from the ground up. We paid close attention to what our audience engaged with and created original content that felt natural to the platform. I contributed to concepting, styling, and filming videos that highlighted grocery moments in a way that felt warm, relatable, and visually intentional.
