AMAZON BOOKS:
BEST BOOKS OF THE YEAR (SO FAR)
CLIENT
Spotify
PROJECT
Production Shoot
ROLE
Art Director
Amazon is a global destination for book lovers, offering curated selections and editorial insight across genres and categories.
As an Art Director for Amazon Books, I conceived and led the creative vision for their Best Books of The Year So Far campaign, a large-scale video production spotlighting Amazon’s editorial team as trusted literary experts. I was responsible for shaping the entire look and feel of the campaign, overseeing everything from concept development to set design, lighting, and art direction on set. Working closely with clients and production teams, I ensured every detail, location, props, decor, and lighting, reflected the brand’s editorial tone while translating seamlessly to social content. The result was a series of high-production-value videos and graphics that brought Amazon’s Best Books list to life in a fresh, engaging way.
the project
Amazon Books approached Movement looking to create something special for their Best Books of the Year So Far list. As a book lover and aspiring author, I was thrilled to dive in. I developed a concept that delivered on Amazon’s goal: positioning their book editors as credible, on-camera experts within a rich, editorial setting designed for social audiences.
The concept stemmed from a unique online gap I noticed. While film and television professionals often connect with audiences through formats like roundtables, there was no similar space for publishing experts to discuss literature in an engaging, visual way. This project was an opportunity to fill that gap, and the creative process felt truly effortless
This was a large-scale production, and I led the creative from start to finish. I helped secured locations, directed set builds and styling, designed lighting to create an elevated atmosphere, and worked closely with the DP and crew to capture editorial-quality footage. I also collaborated with clients on scripts and creative details to balance authenticity with brand polish.
The result was a suite of high-production-value videos and graphics that gave Amazon Books a new, premium storytelling format for social and sparked conversation among readers.
unscripted
Beyond revealing the book list, we filmed additional content to show the editors in a more relaxed, fun setting. They shared book superlatives, paired off for conversations, and engaged in activities designed to keep things casual and authentic.
This was crucial because the editors aren’t actors — they’re experts, and previous agencies struggled to capture them naturally on camera. Our approach helped the editors feel comfortable enough to forget the cameras were rolling, resulting in content that felt lively and real.
The Creative Vision
I worked closely with Amazon Books to craft the visual direction for this shoot. We wanted an open, warm, sunny feel, avoiding anything sterile or corporate. Everything was considered: lighting, backgrounds, camera angles, how the books were styled on the table, and how light hit the editors’ faces.
Our goal was to capture genuine, candid reactions so it felt like viewers were eavesdropping on a real conversation. The final videos showcased Amazon’s editors as both publishing professionals and passionate book lovers readers could relate to.
Deliverables
This content was created specifically for Instagram, so we shot for Reels, carousels, and Stories. We delivered a range of assets: videos with motion graphics and title cards, as well as static graphics, which I personally photographed and designed.
Results
Audiences loved the campaign, leaving comments asking for more content and deeper discussions like these. The client was thrilled, and the talent told us it was the most fun shoot they’d ever worked on.
Deep Dive — a video allowing us to get other know the editors on a more personal level.